Alberta College of Paramedics… That’s a professional association, right? Or is it a school? Many people in our province were uncertain about ACP’s fundamental purpose: It’s actually the regulatory body dedicated to advancing paramedicine. That’s why ACP came to FREE—to clarify their identity with practitioners, the public and government. The crisp designs, messaging and public-facing website we crafted help establish ACP as a thinker and leader—one that’s steering the paramedic profession towards greatness for the benefit of every Albertan.