Alberta College of Paramedics

Focused Forward

Alberta College of Paramedics… That’s a professional association, right? Or is it a school? Many people in our province were uncertain about ACP’s fundamental purpose: It’s actually the regulatory body dedicated to advancing paramedicine. That’s why ACP came to FREE—to clarify their identity with practitioners, the public and government. The crisp designs, messaging and public-facing website we crafted help establish ACP as a thinker and leader—one that’s steering the paramedic profession towards greatness for the benefit of every Albertan.


Brand Development
Website Design
Advertising & Assets


Non-Profit, Health


September 2015


Simple iconography and vivid blue floods let ACP’s rallying cry take centre stage.


Going Digital

We designed the public portion of ACP’s new website, which acts as a central hub for paramedicine in Alberta. The information is organized in a clear-cut and user-friendly format. From registration guidelines to teaching resources, both practitioners and educators can easily access the tools necessary to navigate the profession.

ACP also recognizes how vital it is for paramedics to keep on the pulse of emerging methods and practices. With the addition of a highly visual blog, they’re able to share engaging ideas, research and news with their audience.