Our Momentum

A finely tuned engine is a powerful force, its metal and mechanisms working in tandem to create a forward movement. As the voice for Alberta’s commercial transportation sector, the AMTA has achieved the same progress. For nearly eighty years, the association and its members have enriched our province’s highways through safety programs, policy and partnerships.

The problem was, the AMTA needed to clarify its mandate, while shaping a brand voice that resonated with members and stakeholders. Its aesthetic also needed to create a more modern, professional impression with younger audiences. Through clean visuals, concise messaging and a bold digital presence, we crafted a brand that celebrates the association’s collaborative pursuit of excellence.


Brand Development
Website Design
Advertising & Assets


Professional Association


November 2016


From geometric graphics to progressive language, the new brand epitomizes momentum and vitality.


Going Digital

With a clean, professional design, the AMTA’s new website creates instant credibility for the organization. The new aesthetic modernizes its appeal to a broader audience, especially newcomers and young workers looking to break into the transportation sector.

From the moment visitors land on the site, the AMTA’s mandate is clear and well-defined. Brand language woven throughout rallies members together, while also celebrating the industry progress they’ve created. Efficient site architecture, concise copy and clear calls-to-action streamline the user’s intake of information. User-friendly member application forms, plus an integrated members-only site, also simplify the user experience.

Visit the website at