Fresh Thinking, Cleaner Air
When public and private sectors unite to transform Alberta’s air quality through a consensus-based approach, great things happen. But, the complex nature of Clean Air Strategic Alliance’s work, and how they do it, was difficult to explain to Albertans. To clear the haze, FREE reshaped CASA’s identity, resulting in a modular logo, custom typefaces and playful illustrations. We then infused the new brand into CASA’s marketing materials, including their stationery, annual reports and industry toolkits.