Fantastical, fanatical, bizarre and bewildering. Here, there are no rules of logic. In a day’s dream, up is down, inside is out and the creature we’re searching for—that elusive idea—it roams wild & free. As the Creative Sponsor for IABC’s 2016 Capital Awards, we brought this concept to life. An eye-popping neon posterzine, sky blue menus and programs, magic crystal table toppers, cloudlike cotton candy and a smoke machine conjured the mood.