It’s in the Air


Here’s to 20 Years

To launch CASA’s new brand and celebrate their 20th anniversary, we dreamed up the It’s in the Air Legacy Collection. We commissioned 20 Albertan artists to create interpretive pieces from an air-inspired quote. The result was a connective series that beautifully represents CASA’s 20 years of service and the diversity of its members. We leveraged the campaign online with a microsite, in print with a 20th Anniversary Book and in person with an art exhibit during their anniversary speaker series at the TELUS Sparks Centre in Calgary.

Services

Brand Development
Website Design
Advertising & Assets

Industry

Environmental Non-Profit

Launched

June 2014

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Inspirational messages soar with whimsical illustrations.

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Going Digital

The campaign microsite painted a picture of the initiative’s purpose, while also showcasing each commissioned art piece in a gallery format. Short biographies linked back to each artist’s website, creating synergy and support for both the work itself and the vital importance of air quality.

By linking the website to artist networks, we built traction for the campaign and aligned CASA with socially relevant topics. This helped the coalition reach new audiences and bolster awareness of CASA as an organization and its 20 years of dedication—all while aligning seamlessly with National Clean Air Day.

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