Shift to Organics
If you take a look in the average grocery shopper’s cart, it’s pretty clear that organic food has become a household staple. Each year, more and more Canadians buy into this healthier, sustainable lifestyle. The issue is, the demand is far outstripping the supply—not enough farmers understand the potential and profits organics offer. Organic Alberta identified this problem, and approached FREE to help shape their prairie organic grain initiative. After naming the program, we developed fresh, impactful aesthetics, clean and clear messaging and a sharp website. Now, Pivot is out there challenging common misconceptions about organics and helping producers sow the seeds of success.