Pivot


Shift to Organics

If you take a look in the average grocery shopper’s cart, it’s pretty clear that organic food has become a household staple. Each year, more and more Canadians buy into this healthier, sustainable lifestyle. The issue is, the demand is far outstripping the supply—not enough farmers understand the potential and profits organics offer. Organic Alberta identified this problem, and approached FREE to help shape their prairie organic grain initiative. After naming the program, we developed fresh, impactful aesthetics, clean and clear messaging and a sharp website. Now, Pivot is out there challenging common misconceptions about organics and helping producers sow the seeds of success.

Services

Brand Development
Website Design
Advertising & Assets

Industry

Non-Profit, Agriculture

Launched

January 2016

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New insights, more opportunities and bigger successes all start with a small shift—a pivotal moment.

Going Digital

Pivot’s new website empowers farmers to make the shift to organic growing. Farmer profiles share success stories, and a downloadable starter kit provides digestible tips on how to start the organic farming journey.

Blog-style posts offer actionable advice about soil, crop and weed management, while a comprehensive resource bank points farmers to proven strategies and research.

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Visit the website at pivotandgrow.com