Red Deer Recyclists

Every Toss Counts

How do you get Red Deerians to rally behind a new recycling expansion program? Tap into the most visceral unifier of all: sports. Since the City of Red Deer’s Blue Box Program now accepts plastics 1 to 7, the municipality asked FREE to help spread the word.

Cue the Red Deer Recyclists: a campaign designed to bring the community together under one team of recycling-enthusiasts. Because when everybody pitches in to recycle, the whole City wins.


Brand Development
Advertising & Assets




February 2016


Custom typography puts a modern spin on vintage baseball logos.