Vanta Group

Ensure Prosperity

Suits and ties, old-fashioned names, traditional colours—in the financial services industry, playing it safe is often the norm. So, when Fairley Erker and Strive Financial merged, we knew this was their moment to usher in a progressive name and brand.

We crafted the name Vanta Group, for the blackest material on earth—giving new meaning to the phrase “in the black.” Memorable and intriguing, the new name sets the company up to own a strong market position, while serving as the foundation for a forward-thinking brand aesthetic.


Brand Development
Website Design
Advertising & Assets


Financial Services


October 2017


Cutting-edge and ambitious, the name Vanta Group positions the brand in a new realm of expertise.

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