Imagine a place where you can escape the day, yet still challenge your mind. Where you can connect with the people around you, while still immersing your senses in a fascinating story. That’s the one-of-a-kind Varscona Theatre experience. And, with the opening of the Varscona’s modernized venue, it was FREE’s job to capture that feeling in a fresh and engaging brand. Whimsical language, unexpected shapes and colours, bold signage—now the Varscona is ready to take audiences on a journey unlike any other.