Varscona Theatre

Imagination Awaits

Imagine a place where you can escape the day, yet still challenge your mind. Where you can connect with the people around you, while still immersing your senses in a fascinating story. That’s the one-of-a-kind Varscona Theatre experience. And, with the opening of the Varscona’s modernized venue, it was FREE’s job to capture that feeling in a fresh and engaging brand. Whimsical language, unexpected shapes and colours, bold signage—now the Varscona is ready to take audiences on a journey unlike any other.


Brand Development
Advertising & Assets


Arts & Culture


June 2016

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The Varscona brand celebrates the individuality and imagination that saturates live theatre.