Wajax Equipment


We Know

With a lineage dating back to 1858, Wajax Equipment is a historic Canadian company that played an active role in building some of the country’s early infrastructure. FREE has built a similar foundation for their national brand, inspiring pride, recognition and confidence in their years of dedication and expertise.

Services

Brand Development
Advertising & Assets

Industry

Industrial Heavy Equipment

Launched

November 2013

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Hero shots of celebrated equipment brands act as a visual anchor for the brand’s knowledgeable and confident tone.

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Gaining Traction

Our yearly campaigns leverage Wajax’s superior knowledge of multiple world-class heavy machinery brands. Digital display and text ads target industry professionals to boost traffic and qualified leads to the website.

Print and billboard ads give Wajax a commanding visual presence across Canada, while eye-catching event collateral breaks through the clutter at industry tradeshows.