Chris Bolivar

President

Chris Bolivar

President

Fifteen years ago, as a precocious university student, Chris founded his first agency. With determination, strategic thought and a little luck, he’s fashioned it into the well-oiled machine it is today.

As our President, he guides FREE’s leadership team with enthusiasm and decisiveness. Chris also takes a hands-on approach with clients, nurturing relationships on the local, regional and national scale. And to top it all off, this accomplished road racer champions the local business community through Synergy Network and advocates the arts on the Varscona Theatre board. Yeah, we’re not sure when he sleeps, either.

Mandy Gommerud

Co-Creative Director

Mandy Gommerud

Co-Creative Director

It’s in Mandy’s nature to unearth fresh perspectives. As FREE’s lead for language and strategy, she imbues brands with voices that resonate. Mandy dives deep to conceive engaging concepts for every project, guiding the creative team with focused energy. Basically, if the brands she crafted were people, you’d want to be friends with them.

Since completing her business studies in New Brunswick, Mandy has honed her creative expertise by shaping brands and campaigns for real estate, fitness apparel and hospitality companies. It’s clear that her enchanting imagination stems from an innate love of the great outdoors, inspiring both her writing and personal pursuits such as travel, photography and yoga.

Natalie Bolivar

Managing Director

Natalie Bolivar

Managing Director

No one creates harmony between commerce and people quite like Natalie. A consummate expert in business systems and operations, she’s held financial, strategic and human resources roles at local and global organizations. No matter the challenge, Natalie brings determination, an open mind and a deep focus on understanding others’ needs.

Thanks to Natalie, FREE’s finances and internal processes receive tender loving and care. As an economics degree grad and avid history buff, she always focuses on the big picture. Natalie’s passion for health keeps her riding her bike and practicing yoga, while still leaving time for life’s simple pleasures (red wine and delicious food, obviously).

Dustin Coulson

Co-Creative Director

Dustin Coulson

Co-Creative Director

You’ll seldom find Dustin without sketchbook in hand. Even after eight years as a designer, his dedication to honing his artistic and technical skills is impressive. The proof is in the stunning illustrations and intricate designs he creates for each client.

Apart from his talent as a creative, Dustin’s production expertise is fabled throughout the land. From his extensive understanding of printing processes to his intricate quality control efforts, he ensures each project is done right the first time. When he isn’t at work, we’re pretty sure Dustin travels the fabric of space-time. Just ask him about dark matter or black holes; you might glimpse eternity.

Rebecca Edwards

Production Manager

Rebecca Edwards

Production Manager

From the high-level picture to the minute technical details, Rebecca’s command of projects both big and small is a marvel to witness. As our resident production expert and traffic controller, she steers jobs to a timely completion. Her sharp organizational skills and dedication to our process allow her to pinpoint insightful solutions for both clients and colleagues.

Rebecca’s advertising career began nearly 20 years ago in Toronto, where she progressed up the ranks in project management roles at local and international agencies. We couldn’t be happier that she brought her experience and ingenuity out west. In her spare time, she knits cozy accessories and spoils us with baked treats.

Chris Harney

Senior Developer

Chris Harney

Senior Developer

Adapting to changing technologies and trends and implementing new techniques — to some this sounds like way too much work. But, to a slightly mad web developer with a knack for design, this sounds like a well-rounded breakfast.

Born and raised in the NWT, for Chris, building websites seemed like the logical next step from working in the family sign shop — swapping wood and paint for keyboards and code. With proven agency prowess and a Digital Media education from NAIT in his tool-belt, Chris brings a potent mix of creativity and technical capability to our Digital team. When he’s not crafting websites, he can be found building models or fighting through the kingdom of Hyrule in Legend of Zelda.

Rachel Gibeau

Copywriter

Rachel Gibeau

Copywriter

Vivid imagination and analytical thought. To some, these may be diametrically opposing ideas. To Rachel, they’re the fundamental ingredients of copywriting. Delighting in the science of copy as much as the art, nothing thrills her more than transforming client ideas into compelling words that capture people’s curiosity.

Rachel graduated at the top of her class in business school, bringing her sharp research skills and marketing savvy to FREE. In her spare time, she gets her creative juices flowing by writing poetry and volunteering as the Creative Writing Lead for a local charity.

Anne Brown

Designer

Anne Brown

Designer

Anne’s zest for life is infectious. New tastes, sounds and people—this passionate creative loves to absorb as many different experiences as she can. She infuses this perspective into her work, designing everything from eye-popping typography to dazzling web experiences.

Anne got her start in the advertising industry with internships at The Met Agency and Versett. As a graduate from the U of A’s Bachelor of Design program, she has a knack for distilling complex concepts into approachable and playful designs. But her vivacious approach doesn’t stop there—in her spare time, she can be found road tripping across Alberta or seeking thrills at amusement parks.

Tyler Olthuizen

Developer

Tyler Olthuizen

Developer

Tyler’s sharp and inquisitive mind is a wonder to behold. As an avid photographer, he first dipped his feet in the digital world by designing and programming his own portfolio websites. Uncovering his knack for code, this self-learner followed his passion into post-secondary, earning his NAIT Digital Media and IT diploma.

Tyler can make a PHP script sing, and loves to use Javascript to create fun interactive elements. If there’s a way to improve a digital application, he’ll find it. Behind all the programming languages and data, he knows websites are built for people—it’s probably why he’s so affable and helpful, not to mention focused on the user experience.

Jane Dizon

Digital Marketing Specialist

Jane Dizon

Digital Marketing Specialist

When it comes to digital marketing, Jane isn’t afraid to get down to the nitty-gritty. Digging deep for data in Google AdWords and Analytics—that’s precisely when she feels most at home. Words like “keyword optimization” and “conversion goals” fuel her fire; powerful online strategies are her world.

Before joining FREE, Jane held roles as a content writer for a popular lifestyle website and a digital marketer for a fitness retailer. This, coupled with her AdWords Certification, makes her our resident expert on SEO and PPC campaigns. When she’s not at work, you can find her baking, sewing and just being an all-around ninja mom to her young daughter.

Katie Owen

Designer

Katie Owen

Designer

To Katie, great design is in the details. Whether she’s crafting a bold visual identity or building an elegant web interface, her precise eye and thoughtful mindset elevate the creative output of every project. By asking measured questions, and collaborating closely with colleagues and clients, she always delivers captivating yet polished designs.

Katie has six years of agency experience, sharpening her branding, print and web design skills at local studios in Edmonton. As a graduate from the U of A’s Bachelor of Design program, she kindles a passion for lifelong learning and discovering new ideas. Katie’s fascination with interior and floral design provides her with plenty of fresh inspiration in her work.

Elaine Bolivar

Office Administrator

Elaine Bolivar

Office Administrator

Elaine certainly knows how to orchestrate a symphony of moving parts. Throughout her 20-year career as a teacher, she specialized in both elementary music education and special needs intervention. It’s no wonder that she brings fine-tuned organizational skills and diplomatic finesse to FREE’s office front.

Elaine’s positive, driven personality is integral to our company’s efficiency and culture. From welcoming guests and fielding phone calls, to bookkeeping and proofreading, she’ll tackle any job she’s tasked with. When she’s not bringing sanity to FREE’s administrative processes, she can be found travelling across the continent to see live tapings of her favourite talk shows.