Natalie Bolivar

President

Natalie Bolivar

President

Natalie leads our team with undeniable energy, empowerment and aptitude. Since joining FREE nearly six years ago, her role has evolved to President, where she guides and grows all aspects of our strategic direction. An economics degree grad, Natalie brings over a decade of experience in business, consulting and operations at local and global organizations.

From client relationships and day-to-day leadership to business planning and financial management, she steers the company toward a unified vision and all-around success. Celebrating the potential of others, Natalie enables and encourages the abilities of colleagues and clients alike. And, she does it all with deep gratitude and balance—but, you can thank her long-held passion for yoga and cycling for that.

Mandy Gommerud

Co-Creative Director

Mandy Gommerud

Co-Creative Director

It’s in Mandy’s nature to unearth fresh perspectives. As FREE’s lead for concept creation, naming and language, she imbues brands with voices that resonate. Mandy dives deep to develop a strong, aspirational direction for every project, guiding the creative team with focused energy. Basically, if the brands she crafted were people, you’d want to be friends with them.

Since completing her business studies in New Brunswick, Mandy has honed her creative expertise by shaping brands and campaigns for real estate, fitness apparel and hospitality companies. It’s clear that her enchanting imagination stems from an innate love of the great outdoors, inspiring both her writing and personal pursuits such as travel, photography and yoga.

Dustin Coulson

Co-Creative Director

Dustin Coulson

Co-Creative Director

You’ll seldom find Dustin without sketchbook in hand. Even after ten years as a designer and creative director, his dedication to honing his artistic and technical skills is impressive. The proof is in the stunning illustrations and intricate designs he creates for each client.

Apart from his talent as a creative, Dustin’s production expertise is fabled throughout the land. From his extensive understanding of printing processes to his thoughtful quality control efforts, he ensures each project is done right the first time. When he isn’t at work, we’re pretty sure Dustin travels the fabric of space-time. Just ask him about dark matter or black holes; you might glimpse eternity.

Rebecca Edwards

Production Manager

Rebecca Edwards

Production Manager

From the high-level picture to the minute technical details, Rebecca’s command of projects both big and small is a marvel to witness. As our resident production expert and traffic controller, she steers jobs to a timely completion. Her sharp organizational skills and dedication to our process allow her to pinpoint insightful solutions for both clients and colleagues.

Rebecca’s advertising career began nearly 20 years ago in Toronto, where she progressed up the ranks in project management roles at local and international agencies. We couldn’t be happier that she brought her experience and ingenuity out west. In her spare time, she knits cozy accessories and spoils us with baked treats.

Rachel Gibeau

Content Manager

Rachel Gibeau

Content Manager

If you could peer into Rachel’s beautiful brain, you’d see a colourful and complex world of flawlessly choreographed gears and levers synchronizing insights with action. As FREE’s first Content Manager, she develops and executes the many moving components of our Online Brand Management services.

Rachel graduated at the top of her class in business school, bringing her sharp research skills and marketing savvy to FREE. Outside the office, she can be found dreaming up her next international excursion on the few empty pages of her overflowing poetry notebooks.

Jane Dizon

Digital Marketing Specialist

Jane Dizon

Digital Marketing Specialist

When it comes to digital marketing, Jane isn’t afraid to get down to the nitty-gritty. Digging deep for data in Google AdWords and Analytics—that’s precisely when she feels most at home. Words like “keyword optimization” and “conversion goals” fuel her fire; powerful online strategies are her world.

Before joining FREE, Jane held roles as a content writer for a popular lifestyle website and a digital marketer for a fitness retailer. This, coupled with her AdWords Certification, makes her our resident expert on SEO and PPC campaigns. When she’s not at work, you can find her baking, sewing and just being an all-around ninja mom to her young daughter.

Tyler Olthuizen

Developer

Tyler Olthuizen

Developer

Tyler’s sharp and inquisitive mind is a wonder to behold. As an avid photographer, he first dipped his feet in the digital world by designing and programming his own portfolio websites. Uncovering his knack for code, this self-learner followed his passion into post-secondary, earning his NAIT Digital Media and IT diploma.

Tyler can make a PHP script sing, and loves to use Javascript to create fun interactive elements. If there’s a way to improve a digital application, he’ll find it. Behind all the programming languages and data, he knows websites are built for people—it’s probably why he’s so affable and helpful, not to mention focused on the user experience.

Katie Owen

Designer

Katie Owen

Designer

To Katie, great design is in the details. Whether she’s crafting a bold visual identity or building an elegant web interface, her precise eye and thoughtful mindset elevate the creative output of every project. By asking measured questions, and collaborating closely with colleagues and clients, she always delivers captivating yet polished designs.

Katie has six years of agency experience, sharpening her branding, print and web design skills at local studios in Edmonton. As a graduate from the U of A’s Bachelor of Design program, she kindles a passion for lifelong learning and discovering new ideas. Katie’s fascination with interior and floral design provides her with plenty of fresh inspiration in her work.

Kali Broda

Client Resource Manager

Kali Broda

Client Resource Manager

Smarts, a bright attitude and a generous helping of get-up-and-go: Kali brings these essential ingredients to every project and interaction. With a Bachelor of Commerce in Marketing under her belt, her meticulous mindset aligns all aspects of our agency processes and planning, while her deft research and writing skills shape astute brand audits and strategies.

Kali truly listens and learns what makes people tick, providing perceptive solutions grounded in genuine understanding. She brings well-rounded relationship-building experience from previous marketing roles with land developers, home builders and municipalities. When Kali needs to recharge, you can catch her exploring the great outdoors with her beloved dogs or trekking to the mountains.

Elaine Bolivar

Office Administrator

Elaine Bolivar

Office Administrator

Elaine certainly knows how to orchestrate a symphony of moving parts. Throughout her 20-year career as a teacher, she specialized in both elementary music education and special needs intervention. It’s no wonder that she brings fine-tuned organizational skills and diplomatic finesse to FREE’s office front.

Elaine’s positive, driven personality is integral to our company’s efficiency and culture. From welcoming guests and fielding phone calls, to bookkeeping and proofreading, she’ll tackle any job she’s tasked with. When she’s not bringing sanity to FREE’s administrative processes, she can be found travelling across the continent to see live tapings of her favourite talk shows.