Decoding WordPress

What Makes This Platform So Powerful?

The short answer: lots. When it comes to developing websites, it’s far and away one of the most popular platforms out there. We use it as a foundation for many of our sites, because it has so much working in its favour—ease-of-use, expandability and consistent updates, to name a few.

First, The Basics

Since WordPress has been around for more than a decade, the creators have extensively improved and refined its user experience. From simplified content management features to helpful resources, many users appreciate its intuitive functionality.

WordPress has two defined content types: Posts and Pages. A Page is anything you’d include in your main navigation (think About Us, Services or What We Do). Posts, on the other hand, are used for extra sub-pages contained within a page. For instance, an individual “service” inside a Services page, or a job posting on a Careers page. Whether you’re an experienced developer or a CMS newbie, this feature makes it easy to manage, sort and edit your content.

With the platform’s rising popularity, many user-generated resources have surfaced. On top of an extensive support library, there are lots of third-party tutorials and help articles out there. Generally speaking, if you run into a problem, someone else has found a solution.

The Right Look

One of WordPress’ best features is its customizability. From basic one-pagers to full e-commerce websites, there are a range of design options at your fingertips.

You can purchase themes from several online marketplaces, but these are usually pretty generic, one-size-fits-all templates. They might work great for the average person, but less so for an organization who wants to display their information in a very specific way.

With that in mind, we always build our WordPress themes from scratch. From a development perspective, this allows us to create solutions grounded in client needs. Custom themes also provide greater control of both the design and front-end.

Another plus: there’s a huge library of awesome plugins. Either the WordPress team or independent developers create them. These useful widgets can seriously extend a website’s functionality. We often use plugins to manage features like contact forms and blog posts, since they’re relatively complex yet common elements.

Swat Bugs & Out-wit Hackers

To cater to its clientele of millions, WordPress releases regular updates. These improvements address anything from simple visual adjustments to important security features.

The platform’s popularity makes it a common target for malicious hackers, so I can’t understate the importance of updating your website’s core WordPress files. Installing the newest version will help to prevent hackers from gaining access, since almost every update applies security patches that close known vulnerabilities.

Just like the core files, plugins also receive updates, and cover anything from minor design tweaks to security updates. Because new software releases are so important, if you decide to host your website with us, we’ll manage your WordPress updates on a bimonthly schedule. This protects not only your site, but our own servers, too.

The Power of Popularity

There’s no shortage of content management systems out there on the web. Some might be better for building a standard blog, and some more suitable for creating large-scale websites. However, with its user-friendly features, customizability and large support network, it’s clear why WordPress is one of the most widely used platforms available.